LEGO's comeback: From nearly bankrupt to a $6 billion empire

The LEGO brick may not look like much, but it's the cornerstone of the $6.25 billion Danish company. Today, LEGO's blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOLand theme parks. A toy that was once thought of for little boys now sees its largest growth from girls and adults. But in the early 2000s, the company made several missteps and came extremely close to declaring bankruptcy. Here's how LEGO reclaimed its status as one of the most successful toy companies in the world.
The LEGO brick may not look like much, but it's the cornerstone of the $6.25 billion Danish company. Today, LEGO's blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOLand theme parks. A toy that was once thought of for little boys now sees its largest growth from girls and adults. But in the early 2000s, the company made several missteps and came extremely close to declaring bankruptcy. Here's how LEGO reclaimed its status as one of the most successful toy companies in the world.

How LEGO went from Bankruptcy to $11B Brick Empire

LEGO Star Wars The Force Awakens First Order General 5004406 : Toys & Games

LEGO's comeback: From nearly bankrupt to a $6 billion empire Here's how LEGO, once on the brink of bankruptcy, reclaimed its status as one of the most successful toy companies in