Coca-Cola Is Launching This for the First Time in Half a Decade

As more global food and beverage brands are forced to find new ways to connect with consumers, Coke's taking a fresh approach on its image.

Coca-Cola marketing: Then and now

Coca-Cola Orange - Wikipedia

Coca-Cola moves to 'One Brand' strategy, scrapping individual brand campaigns

PepsiCo Seen Taking Over for Coca-Cola as Most Valuable Soda Stock - Bloomberg

What Is the Future for the Coca-Cola Brand

Sustainable Packaging

Coca-Cola's PR disaster, 30 years later - CBS News

Coke's Elusive Goal: Boosting Its Black Employees - WSJ

Coca-Cola Spiced: Coke unveils new permanent flavor

Coca-Cola marketing: Then and now