Japanese Makeup Brand Shu Uemura Launches Flagship Store on JD.com - JD Corporate Blog

by Xiaoqian Han Shu Uemura, a high-end beauty brand, opened its flagship store on JD.com on March 2nd, offering the brand’s luxury collection of cleansing oil, foundation, lipsticks, and others. JD.com’s users can purchase a range of makeup removers on its flagship store, including amber skin-nourishing cleansing oil, grapefruit cleansing oil, green tea cleansing oil, etc., all of which are extracted from plants. Shu Uemura is a leader in the new beauty cosmetics trend, continually innovating and developing professional makeup suitable for Asian consumers. In recent years, young users have become loyal fans of high-end makeup. Data shows that the number of JD.com’s annual active users reached 552 million by the end of September 2021, and the increase of JD.com’s users under the age of 25 is 2.5 times that of total users year-on-year, which means JD Beauty has catered to a huge number of young and high-potential users. This could be one of the reasons Shu Uemura chose JD Beauty to appeal to a younger demographic. Furthermore, due to JD.com’s full-spectrum operating capabilities and high-quality after-sales service system, JD Beauty has also attracted Shu Uemura to open flagship stores on JD.com. To date, JD Beauty has brought several high-end beauty brands to JD.com, including YSL and LAB SERIES. (hanxiaoqian3@jd.com)