GroupM Introduces Co-Engineered Ads Excellence Monitor - GroupM
GroupM today announced the launch of a bespoke Ads Excellence Monitor for Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Ads. The new monitoring system incorporates collective intelligence from across Ads and GroupM and leverages a data-validated array of more than 20 custom developed variables to measure and monitor media investment in Ads.
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