Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

How e.l.f. Cosmetics Ignited The TikTok-Led Beauty Revolution - Bigblue Blog

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Tinuiti Renewed e.l.f. Cosmetics' Presence with Millennial and Gen-Z Audiences Through a Full-Funnel Digital Campaign

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elf TikTok Campaign and Case Study

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e.l.f. Cosmetics' New #elfMagicAct TikTok Challenge Surpasses One Billion Views in Just Three Days

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