2016 Japanese Battle Festa Pikachu - 20th Anniv - Market - Elite

Hey everyone! So I’m looking for any info that people have on why this card in particular is reaching the prices it has recently. It was not a difficult card to get, there’s almost 800 pop in PSA 10, yet recently market value is around 2m JPY and Japanese market is pricing it around 2.5-2.9m JPY. I’ve been scouring the internet but simply can’t find what is causing this boom, which seems to be more pronounced than other non-waifu cards. Pic of my copy for reference.

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